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May 1, 2018
By: TOM BRANNA
Editor
L’Oréal has acquired 100% of ModiFace, an internationally recognized leader in augmented reality and artificial intelligence applied to the beauty industry. This acquisition is in line with L’Oréal’s digital acceleration strategy to provide the group’s 34 international brands with innovative technologies in terms of services and beauty experience. Founded by Parham Aarabi 11 years ago in Toronto, Canada, ModiFace has developed advanced technologies of 3D virtual makeup, color and skin diagn...
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